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XO from USA is a female founded, female-led company based in Carefree, Arizona. In 2019 we launched our collection of state-themed apparel & accessories at the Atlanta Gift Market.


Then, in 2021, we pivoted to include a carefully curated digital marketplace featuring the best farmers & makers in the USA. Today, we proudly showcase the best in each state, from food to travel.

We are all about the love of local, featuring an interactive way to experience and celebrate each state; one sip, slice, spoonful and experience at a time. 

Currently, we're scaling our online marketplace, streaming classes and state merchandise, providing premium produce and products, along with exceptional local experiences.


Discover the best in the USA


Karlynn Keyes is the Founder & CEO of XO from USA LLC. Karlynn has tremendous brand building experience and she is the former president of The Trail of Painted Ponies which she and Bryn Lawson grew into one of the most successful art & collectible companies in America, with sales exceeding $250 million.

Karlynn Keyes

Founder & CEO


Bryn has incredible UX experience as well as e-commerce, website development and extraordinary design skills. She is the former vice president of The Trail of Painted Ponies.

Bryn Lawson



Heidi Jorgensen Begeot

High Performance Director

Heidi Jorgensen Begeot has a superb reputation in the business and finance industry, having closed $900 million in transactions. She is also a Certified High Performance Coach and she specializes in executive performance at the highest level.


World Renowned Chef Julia Child

with her Husband Paul Child (center)

Anita Keyes (left), Karlynn Keyes and Robert Keyes



Founder, Karlynn Keyes, is dedicated to the, “Artisan Economy.” In 2021 she pivoted XO from USA to include a digital marketplace featuring the best farmers & makers in the USA. Karlynn is committed to supporting artisanal famers & makers to ensure that they thrive in this digital economy by growing and crafting premium produce & products that are healthier for people and the planet.


A lifelong proponent of regional art, architecture and cuisine, Karlynn began her career in Arizona creating an award-winning restaurant called 8700, along with an award-winning development, the Citadel Pinnacle Peak. An unforgettable dinner with Julia Child would spark an even deeper passion for food and the importance of quality. “Fresh, honest ingredients are essential to eating and living well.” Julia whispered to Karlynn that evening. “Take time to learn where things come from and how things are grown and crafted." 

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